In today’s marketplace, sustainability isn’t just a “nice-to-have” — it’s a competitive advantage that can boost sales, strengthen retailer relationships, and build customer loyalty. But here’s the challenge: many fishing and outdoor brands aren’t equipping their sales and marketing teams to tell their sustainability story effectively. That’s where Emerger Strategies’ Sustainability Sales & Marketing Services…
Category: Sustainable Business
How Reducing Utility Expenses Improves EBIT, Sustainability, and Operational Excellence
In today’s rapidly evolving business climate, operational excellence is no longer just about efficiency — it’s about resilience, sustainability, and long-term value creation. Whether you’re facing uncertainty about how tariffs will impact your business, or increased pressure from retailers and customers, reducing your utility expenses — from energy to waste to water — is one…
Why Excellence, Not Just Sustainability, Should Guide Outdoor Brands
Introduction: Rethinking the Role of Sustainability For fishing and outdoor brands, sustainability has become a must—not just a nice-to-have. Retailers like REI, Walmart, and Dick’s Sporting Goods are requiring it. Consumers are demanding it. And regulations are enforcing it. But here’s the truth: sustainability alone is no longer enough to stand out. What sets truly…
Why Outsourcing Your Brand’s Sustainability Team Saves Money and Delivers Results
In today’s fast-paced business environment, sustainability is no longer optional—it’s a competitive advantage. But building and maintaining a full-time internal sustainability team can be costly, time-consuming, and overwhelming, especially for small to mid-sized businesses. That’s where Emerger Strategies comes in. By outsourcing your brand’s sustainability needs to our team of experts, you not only save…
ICAST 2025 Takeaways: Why Sustainability is the Key to Resilience for Fishing Brands
Every July, the fishing industry converges in Orlando for the American Sportfishing Association’s (ASA) annual trade show, ICAST—the world’s largest sportfishing trade event. As the founder of Emerger Strategies and the creator of the ASA Sustainability Toolkit, I’ve been attending ICAST for years. But this year felt different. For the first time, fishing brands are…
New Podcast Episode: The Power of Honest Sustainability Storytelling with Ali Wines
At Emerger Strategies, we believe that effective sustainability communication is essential to building trust, avoiding greenwashing, and aligning with customer values. That’s why I am excited to share the latest episode of The Sustainable Angler podcast featuring Ali Wines, founder of Uncommon Ground Communications. In this powerful conversation, Ali shares her unique journey—from practicing law…