By: Rick Crawford This is a revised article that was originally published in EDC Magazine in February 2014. Product transparency is certainly a building product manufacturer industry buzzword and is also a component of LEED v4 and the Living Building Challenge; however, obtaining product declarations and documents such as: environmental product declarations (EPDs), health product…
Category: Sustainable Business
RepYourWater Aims to Donate $50K to Conservation Partners in 2017!
By: Rick Crawford Did you know that RepYourWater has kicked over $70,000 to its conservation partners since its inception six years ago? And now, they are raising the bar by setting an ambitious goal to donate $50,000 in 2017 towards their nonprofit partners! If you are not familiar with RepYourWater, they are a premiere fly…
Flood Tide Company: Why We Joined 1% for the Planet
Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett. In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways…
AFFTA Board Candidate: Rick Crawford
Rick Crawford I am proud to announce that I am a candidate for the American Fly Fishing Trade Association (AFFTA) Board of Directors. Ever since I read Let My People Go Surfing, which happened to be around the time I discovered and fell and in love with fly fishing, I have been looking for a…
Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]
