Retailers like REI are raising the bar for sustainability—and brands that want to sell in these stores must meet evolving REI Product Impact Standards. One way REI evaluates products is through preferred attributes, which are tied to credible certifications for social and environmental responsibility. If your fishing or outdoor brand wants to stay competitive in…
Category: Sustainability Assessment
Avoiding Greenwashing: How Outdoor Brands Can Communicate Sustainability with Confidence
21st Century brands know that sustainability is no longer optional — it’s a business imperative. Consumers, retailers, regulators and investors are asking tougher questions about how products are made, packaged, and transported. For outdoor brands, this scrutiny is even higher because customers often expect companies to align with the values of conservation, environmental stewardship, and…
Sustainability That Sells: Win More Retail Shelf Space
In today’s competitive marketplace, landing — and keeping — retail shelf space is more challenging than ever. Retail buyers are under increasing pressure from investors, regulators, and customers to ensure the products they stock are more environmentally-friendly and socially equitable. That means brands that can prove their environmental and social performance are not just doing…
Why Waste = Squandered Corporate Assets (And How Your Business Can Stop Losing Money)
In nature, there is no such thing as waste. Every fallen leaf enriches the soil. Every drop of water returns to the cycle. Yet in business, we’ve created a system where valuable materials and resources are routinely thrown away—costing companies money, time, and opportunity. At Emerger Strategies, we help fishing and outdoor brands see waste…
5 Sustainability Trends Outdoor and Fishing Brands Can’t Afford to Ignore
In today’s marketplace, sustainability is no longer optional—it’s a business imperative. Outdoor and fishing brands are under increasing pressure from customers, retailers, and regulators to prove they are reducing their environmental impact. The brands that lead on sustainability are not only protecting the planet but also building customer loyalty, reducing costs, and gaining a competitive…
How Training Your Sales & Marketing Teams on Sustainability Can Drive Results
In today’s marketplace, sustainability isn’t just a “nice-to-have” — it’s a competitive advantage that can boost sales, strengthen retailer relationships, and build customer loyalty. But here’s the challenge: many fishing and outdoor brands aren’t equipping their sales and marketing teams to tell their sustainability story effectively. That’s where Emerger Strategies’ Sustainability Sales & Marketing Services…