Why Fishing & Outdoor Brands Partner with Emerger Strategies After working at two failed sustainability startups (biodiesel manufacturing & green building software), I realized that sustainability for the sake of sustainability is not enough. Sustainability must make business sense, and I have taken this approach since launching Emerger Strategies in 2016. Rather than just measuring…
Category: Purpose-driven brand
REPORT: Consumers care about sustainability – and back it up with their wallets
A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible. This article was originally published on McKinsey.com on February 6, 2023. In collaboration with NielsenIQ, McKinsey analyzed five years of US sales data, from 2017 to June 2022. The data covered 600,000 individual product SKUs…
The Sustainable Angler: 2019 Gift Guide
Rick Crawford Are you looking for the perfect gift to give to The Sustainable Angler in your life who is nearly impossible to shop for? If you are going to give a gift, you mine as well give gifts that make a positive impact, right? Personally, the older I get, the less I need and…
RepYourWater Releases 2018 Sustainability Report
Rick Crawford I couldn’t be prouder of our client, RepYourWater, for continuing to improve the environmental performance of their operations and products and releasing their second annual Sustainability Report and accompanying video. RepYourWater has committed to using their business to make a positive impact and are truly a purpose-driven brand that is using their business…
The Sustainable Angler Gift Guide
Rick Crawford As consumers, we hold an incredible amount of power with what we choose to purchase. When we buy products that align with our values, we send clear market signals that we want products that are socially and environmentally responsible, which then forces brands to become more environmentally and socially responsible to meet the…
Sustainability 101: What is Greenwashing?
Rick Crawford Personally, I try to buy from brands that align with my own values. For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…