Earth Day is more than a moment to celebrate the natural world—it’s a call to protect it. For fishing and outdoor brands, the connection between business success and a healthy environment couldn’t be clearer. Clean water, abundant fisheries, and resilient ecosystems are essential—not only for future generations but for the longevity of your business. That’s…
Category: Conservation

Our Public Lands Are Not for Sale: A Conversation with Land Tawney
In this powerful episode of The Sustainable Angler, we’re diving deep into a topic close to my heart: America’s public lands. I’ve been incredibly fortunate to spend countless days camping, hiking, and fly fishing on these wild, beautiful landscapes. Public lands connect us with nature, fuel our $1.2 trillion outdoor recreation economy, and offer a spiritual refuge…

Emerger Strategies Joins ‘Brands for Public Lands’
Businesses Unite to Defend Public Lands America’s public lands are at risk of being sold, defunded, or developed, and that’s why Emerger Strategies is proud to join 60+ businesses to send a powerful message to our lawmakers: protecting our public lands is critical to individuals, communities and businesses across the country. The Conservation Alliance is…

Sustainability Isn’t Just for Patagonia: How Small Brands Can Lead Too
When people think about sustainability in the outdoor industry, Patagonia often takes the spotlight—and rightly so. They’ve pioneered environmental responsibility in business and have proven that doing good is also good for business. If it wasn’t for Patagonia, I would have never started Emerger Strategies in the first place. After reading Let My People Go…

From Canvas to Camera: How Art and Film Shape Conservation with Paul Puckett & Hilton Graham
I couldn’t be more excited to share my interview with Paul Puckett and Hilton Graham on the latest episode of The Sustainable Angler podcast! Paul Puckett and Hilton Graham’s latest collaboration “Time Will Tell” is more than just a film—it’s a meditation on creativity, conservation, and the legacies we leave behind. The documentary, currently touring…

5 of the Most Common Retailer Sustainability Assessment Questions: Is your Brand Ready?
More and more retailers are requiring their suppliers to complete sustainability assessments. Whether you’re selling to Walmart, REI, Target, or other major retailers, your brand will likely need to report on key environmental and social metrics. These assessments help measure sustainability performance and ensure that products align with retailer goals for reducing greenhouse gas emissions,…