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Sustainability Consulting for Fishing & Outdoor Brands

Category: Case Study

10 Years of Sustainability Consulting for Fishing & Outdoor Brands | Emerger Strategies

Posted on July 6, 2026

In 2016, I started Emerger Strategies with a simple bet: that the brands making the gear we love could also help protect the places we love — and that doing right by the fish could make them stronger businesses, not just better-intentioned ones. Ten years later, I’m still betting on that. And I’ve got a…

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Rick hooked up with a French Polynesian bonefish.

The Business Case for Sustainability for Fishing & Outdoor Brands

Posted on April 30, 2025

In today’s rapidly evolving market, fishing and outdoor brands face increasing pressure to improve their sustainability performance—from consumers, retailers, regulators, investors, and even their own employees. But while sustainability is often seen as an altruistic imperative, it’s just as important to understand it as a strategic business advantage. At Emerger Strategies, we believe the most…

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Rick Crawford (far left) takes Sustainability Boot Camp participants on a tour of a certified green building in Charleston, SC.

How Outsourcing Our Sustainability Consulting Services Saves You Money

Posted on April 16, 2025

Let’s face it: sustainability is no longer a “nice-to-have” — it’s a business imperative. Your employees want to work for companies that align with their values; your customers are demanding more sustainable products and packaging; and regulators are increasingly requiring more transparency related to GHG emissions, packaging, and PFAS. Whether you’re navigating new retailer requirements,…

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Case Study: Helping Crazy Creek Meet REI Product Impact Standards Requirements While Reducing Costs & GHG Emissions

Posted on March 12, 2025

At Emerger Strategies, we work with fishing and outdoor brands to measure & improve their sustainability performance, all while boosting profits. We are proud to present this case study demonstrating how our partnership with Crazy Creek has helped them meet REI Product Impact Standards’ while also finding ways to reduce costs and greenhouse gas emissions….

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Case Study: Z-Man Fishing Products’ Sustainability Journey

Posted on October 28, 2024

Z-Man Fishing Products has been a leader in innovation within the fishing industry, consistently delivering high-performance fishing lures that anglers trust. However, as environmental concerns become more urgent, Z-Man recognized the importance of reducing their environmental footprint and demonstrating leadership in sustainability. In partnership with Emerger Strategies, Z-Man embarked on a journey to understand, measure,…

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