August 17, 2025 My daughter got to experience her first flood tide fishing yesterday. It was special for a number of reasons, but I loved getting to share my love for fly fishing with her. I also loved getting to share that catching redfish is only a small part of the experience, and it is…
Category: Carbon Footprint
WEBINAR ANNOUNCEMENT: Measuring Your Carbon Footprint — A Practical Guide for Fly Fishing & Outdoor Brands
Hosted by Emerger Strategies in partnership with AFFTA Date: July 24, 2025Time: 1:00 PM ESTRegister Now: AFFTA Website Registration Climate change is already impacting our fisheries — from warming waters and Hoot Owl restrictions to wildfires and shifting species migrations. The time to act is now. Join us for a hands-on webinar where Emerger Strategies’…
How Emerger Strategies Helps Fishing & Outdoor Brands Succeed Through Sustainability
The fishing and outdoor industries are at a turning point. Rising retailer sustainability expectations, emerging sustainability regulations, and shifting consumer values are forcing brands to take sustainability seriously—or risk being left behind. At Emerger Strategies, we help fishing and outdoor brands reduce costs, enhance reputation, build customer loyalty, and stay compliant by measuring and improving…
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
Bonus Episode: The Rise of Sustainability Regulations – What Brands Need to Know
The sustainability regulatory landscape is changing fast—and businesses need to keep up. That’s why we released a bonus episode of The Sustainable Angler featuring James Pollack, environmental attorney at Marten Law, to provide a high-level overview of the most important sustainability regulations impacting brands today. Whether you’re a business owner, sustainability professional, or brand selling…
Emerging Sustainability Regulations: What Fishing & Outdoor Brands Need to Know About PFAS, EPR, Climate Disclosures & Green Marketing Claims
As sustainability regulations continue to evolve, fishing and outdoor brands are facing growing pressure from both regulators, retailers, and consumers to demonstrate transparency, responsibility, and measurable impact. From PFAS bans and extended producer responsibility (EPR) laws to climate-related financial disclosures and FTC scrutiny of green marketing claims, keeping up with compliance is more complex—and critical—than…