I can honestly say that Emerger Strategies would not exist if I hadn’t picked up a copy of Let My People Go Surfing. Yvon Chouinard’s memoir about building Patagonia into a company that uses business as a tool to solve environmental and social problems didn’t just inspire me — it gave me a blueprint for…
Category: 1% for the Planet
2025 Impact: How Emerger Strategies Helped Fishing & Outdoor Brands Turn Sustainability Into a Competitive Advantage
2025 was an interesting year for sustainability as some companies pulled back on their sustainability efforts, while others embraced sustainability and clearly made the business case. We also saw an attack on our public lands, the rollback of the Inflation Reduction Act, and outright climate denial by the Trump administration. Three clear takeaways from 2025…
Why Emerger Strategies Gives Back: Our Commitment to 1% for the Planet and Our Conservation Partners
At Emerger Strategies, sustainability isn’t just the work we do — it’s who we are. Inspired by Yvon Chouinard and Craig Mathews who created 1% for the Planet by deciding to donate 1% of their annual sales to environmental nonprofits, we have are grateful to be 1% for the Planet members since our inception, making…
Protecting Public Lands & Nature: A Conversation with Paul Hendricks of The Conservation Alliance
2025 has been a year of deep reflection and a year where I have been intentional about spending time in nature, and I learned a few lessons such as: nature heals, taking care of nature is taking care of ourselves, and nature teaches us gratitude. I am so grateful for all the time I have…
Why Your Brand Should Sponsor The Sustainable Angler Podcast
If your brand is committed to sustainability, conservation, and connecting with conscious consumers, sponsoring The Sustainable Angler podcast is one of the smartest marketing decisions you can make. With over 52,000 downloads and a dedicated audience of outdoor enthusiasts and anglers, the podcast offers an authentic platform to share your brand’s sustainability story. Reach an…
Craig Mathews on Pheasant Tail Simplicity, 1% for the Planet, and Why Giving Back Is Good for Business
I was living in Jackson Hole, WY in 2010 and went to see some fly fishing film that was in town and before the movie started there was video that included the story of how Craig Mathews and Yvon Chouinard founded 1% for the Planet and I decided right then and there that if I…