2025 was an interesting year for sustainability as some companies pulled back on their sustainability efforts, while others embraced sustainability and clearly made the business case. We also saw an attack on our public lands, the rollback of the Inflation Reduction Act, and outright climate denial by the Trump administration. Three clear takeaways from 2025…
Category: 1% for the Planet
Why Emerger Strategies Gives Back: Our Commitment to 1% for the Planet and Our Conservation Partners
At Emerger Strategies, sustainability isn’t just the work we do — it’s who we are. Inspired by Yvon Chouinard and Craig Mathews who created 1% for the Planet by deciding to donate 1% of their annual sales to environmental nonprofits, we have are grateful to be 1% for the Planet members since our inception, making…
Protecting Public Lands & Nature: A Conversation with Paul Hendricks of The Conservation Alliance
2025 has been a year of deep reflection and a year where I have been intentional about spending time in nature, and I learned a few lessons such as: nature heals, taking care of nature is taking care of ourselves, and nature teaches us gratitude. I am so grateful for all the time I have…
Why Your Brand Should Sponsor The Sustainable Angler Podcast
If your brand is committed to sustainability, conservation, and connecting with conscious consumers, sponsoring The Sustainable Angler podcast is one of the smartest marketing decisions you can make. With over 52,000 downloads and a dedicated audience of outdoor enthusiasts and anglers, the podcast offers an authentic platform to share your brand’s sustainability story. Reach an…
Craig Mathews on Pheasant Tail Simplicity, 1% for the Planet, and Why Giving Back Is Good for Business
I was living in Jackson Hole, WY in 2010 and went to see some fly fishing film that was in town and before the movie started there was video that included the story of how Craig Mathews and Yvon Chouinard founded 1% for the Planet and I decided right then and there that if I…
Preserving Ancient Forests & Wetlands with National Geographic Photographer Mac Stone
On the latest episode of The Sustainable Angler podcast, I sit down with Mac Stone—National Geographic photographer, TED speaker, and lifelong conservationist—to talk about the power of imagery in protecting wild places. From the Everglades to ancient cypress forests, Mac’s work has helped change public opinion, influence policy, and permanently protect critical lands. From Ranch…
