There has recently been a plethora of studies, surveys, and findings demonstrating that regulators, consumers and B2B customers are increasingly demanding sustainability, and for good reason. There’s an undeniable business case for sustainability that my clients experience, but it’s helpful to see that sustainability is affecting direct to consumer products, as well as B2B in…
Mending the Line Blog
SB Socio-Cultural Trends Research™ 2023 Pulse Highlights – Consumer Sustainability Segments and Gen Z
Sustainable Brands just released the SB Socio-Cultural Trends Research and finds that younger consumers are increasingly demanding brands and products that are socially and environmentally responsible, which isn’t news around here, but it this research help support what my clients are also seeing: employees want to work for companies that align with their values, and…
Everything in nature is interconnected (and so are our businesses and the planet!)
I took the morning off to reflect and spend some time doing what I love…fly fishing for tailing redfish here in Charleston. If you’re not familiar, the moon phase determines the height of our tides, and during full moon and new moon phases, our tides rise an extra foot or so, which we call flood…
How to Avoid the 7 Deadly Sins of Greenwashing
Increasingly, consumers are supporting brands that align with their values, and according to one recent study, “among U.S. consumers, 69% agree businesses should communicate more about sustainability and social impact, according to new research from TriplePundit. That includes 75% of Gen Z and 74% of millennials who want to hear more.” As you might assume, many…
PRESS RELEASE: American Fly Fishing Trade Association Partners with Emerger Strategies to Deliver Sustainable Business Education & Resources
Chico, July 25, 2024 – The American Fly Fishing Trade Association (AFFTA) has partnered with Emerger Strategies to deliver sustainability education and resources for its members with a focus on climate mitigation. AFFTA represents the community of fly fishing businesses aligned around the sustainable growth of fly fishing, a commitment to conservation, and policies that support…
EVENT: Emerger Strategies Offering Sustainability Boot Camp at Lowcountry Local First
At Emerger Strategies, we believe that sustainability is not just a responsibility but a strategic advantage. Our Sustainability Boot Camp series is designed to empower businesses with the knowledge, tools, and strategies needed to measure and enhance their sustainability performance. Because companies are increasingly being asked by their employees, customers, and regulators to demonstrate their…